Discount Tire Company was presented with the International Broadcasting Award in 1997, honoring the World's Best Broadcast Advertisement for its Thank You commercial featuring the "little old lady."

Most Admired Company
Discount Tire Company received the "Most Admired Company" Award voted by its peers in Arizona and consistently ranks #1 in revenue according to Arizona Corporate Excellence 100 for privately held companies.

Trade Publications
Both Tire Business & Modern Tire Dealer have ranked Discount Tire Company as the #1 independent tire retailer based on number of retail outlets and annual revenues. The company was also recognized by Forbes magazine, placing no. 171 out of 500 for annual revenues of a privately-held company.